UG Personal Credit Campaign Brief Uganda
Campaign: "Life Can't Wait" · Target: Urban Ugandans 22–40 · Generated: March 2026
Campaign: "Life Can't Wait" · Target: Urban Ugandans 22–40 · Generated: March 2026
Cash in minutes, not days. Apply in the app, get funds to MTN MoMo or Airtel Money instantly.
No guarantors, no paperwork. Just your phone and your mobile number.
Every loan repaid builds your Fido Score — unlocking higher limits over time.
Typography-first design with hero image, 3 value props, how-it-works flow, social proof + testimonials. All CTAs use UTM-passthrough attribution webhook.
GTM-PLACEHOLDER with actual UG container).
| File | Format | Platform | Headline |
|---|---|---|---|
banner-1080x1080.png |
1080×1080 (Square) | Meta Feed | "Need Cash Before Payday?" |
meta-feed-1080x1350.png |
1080×1350 (4:5) | Meta Feed | "When Life Can't Wait" |
stories-1080x1920.png |
1080×1920 (9:16) | Stories / Reels | "Rent due tomorrow? 😰" |
banner-728x90.png |
728×90 (Leaderboard) | Google Display | "Quick cash — no collateral" |
banner-300x250.png |
300×250 (Rectangle) | Google Display | "Up to UGX 1M in minutes" |
temp/ads/ug-personal-credit/ in the marketing workspace
Life doesn't wait for payday. When rent is due, transport costs pile up, or bills need paying — Fido's got your back. Get cash sent straight to your mobile money in minutes, no collateral needed. Download the app and apply in 2 minutes. 💪
#QuickLoans #MobileMoney #Uganda #FidoApp
Headline: When Life Can't Wait, Fido's Got You
Description: Fast personal loans to your mobile money. No collateral. Apply in 2 minutes.
Card 1: "Rent due tomorrow? 😰" — worried person visual
Card 2: "Get cash in 5 minutes with Fido! ✨" — app screenshot
Card 3: "No collateral, no stress 💚 Download now 👇" — CTA
Hook (0–2s): "You've got bills. Payday's far. 😩"
Problem (2–5s): Person stressing over bills/rent notice
Solution (5–8s): Opens Fido app → applies → notification: "Funds sent!"
CTA (8–10s): "When life can't wait, Fido's got you. Download now." 🔗
Caption: No collateral. No stress. Cash in minutes. 🇺🇬 #Fido #Uganda #MobileMoney #QuickLoans
UAC + PMax split
| Setting | Value |
|---|---|
| Campaign 1 | UAC (App Install) |
| Campaign 2 | Performance Max |
| Bid Strategy | Target CPA — start $8–12 |
| Audiences | Custom intent: "urgent loans Uganda", "mobile money", "MTN MoMo" |
| Geo | Kampala, Entebbe, Jinja — Urban Uganda |
| Landing Page | lp.fido.money/ug-personal-credit-urgent-needs/ |
| Setting | Value |
|---|---|
| Objective | App Installs |
| Placements | Facebook Feed, Instagram Feed, Stories, Reels |
| Age / Gender | 22–40, All |
| Location | Uganda (focus Kampala) |
| Primary Audience | Lookalike 1–2% of existing Fido UG customers |
| Secondary Audience | Interest: Mobile banking, MTN MoMo, Airtel Money, Financial services |
| Budget split | $30–50/day feed · $20–30/day stories |
All CTAs → https://auto.fido.money/webhook/9b1677e6-b41f-47b1-9c59-627680ada0c4
Append UTM params per platform: ?utm_source=meta&utm_medium=paid_social&utm_campaign=ug_personal_credit_2026
Age 22–40 · Urban Uganda (Kampala, Entebbe, Jinja) · UGX 500K–2M monthly income · Smartphone users
Mobile money users · Frequent app downloaders · Financial app users · End-of-month financial stress patterns
| Item | Status | Owner |
|---|---|---|
| LP live at lp.fido.money | ✅ Deployed | Marketing Agent |
| Ad creatives (5 formats) | ✅ Ready | Marketing Agent |
| Google Ads copy (UAC + PMax) | ✅ Ready | Marketing Agent |
| Meta copy (Feed, Stories, Reels) | ✅ Ready | Marketing Agent |
| UG App Store URL verified | ⚠️ Needs ops check | Ops / Shai |
| GTM container ID set (UG) | ⚠️ Placeholder | Shai / Or |
| Meta Pixel installed on LP | ⚠️ Confirm | Shai |
| Google Ads account linked | ⬜ Pending setup | Shai |
| Meta campaign created | ⬜ Pending setup | Shai |